Sunday, July 27, 2008

What's wrong with the identity

1. The identity only uses green, the garden hasn't bloomed
2. Lack of visible gardens or garden motifs
3. Lack of understanding of what the garden state symbolizes, possibly because of the lack of application
4. The identity doesn't apply to all of the state (some areas appear left out - How to include them?)
5. Lack of differentiation/contrast from NYC and Philadelphia
6. Needs to include technology in its identity to separate itself from farming and gardens to separate itself from the city.
7. Geometric shapes are emphasized over organic shapes

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